About

eLEND Solutions™ (formerly DealerCentric®), is an automotive FinTech company providing a vendor neutral, API-based middleware solution for true end-to-end connected retailing. Our solution bridges the gap between shopping and buying - delivering transactable, lender matched payment options and funding scenarios at the point-of-sale, online and in-store. The platform specializes in hybrid credit, identity verification, and ‘pre-desking’ solutions. By changing when and how the shopper is introduced to realistic payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster - and more profitably.